SHOP CECRED

Experience Cécred favorites with curated kits such as SUPER FAN BUNDLE  at an exclusive price 15 different products. Moisturizes, strengthens, and boosts shine for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled.

SHAMPOO  CÉCRED COLLECTION
Generous and gentle, our sulfate- and silicone-free shampoos deliver deep hydration while setting the foundation for fortified hair.

CÉCRED COLLECTION: CONDITIONER
Ultra-rich and buttery, our luscious sulfate- and silicone-free conditioners nourish and revive your hair while detangling and softening strands for visibly fortified hair.

CÉCRED COLLECTION: TREATMENTS
Our sulfate- and silicone-free treatments are loaded with nourishing vitamins and advanced tech to visibly reverse damage, repair, and strengthen your strands.

CÉCRED COLLECTION: STYLERS
Flex and finish your style with luxe silicone-free oils and lotions. Use them to seal in moisture, reduce frizz and flyaways, and leave your hair touchably soft with a boost of gorgeous shine.

#CECRED

 

Beyonce Story 

CÉCRED BEGINNINGS

I GREW UP SWEEPING HAIR IN MY MOTHER'S SALON. SO MUCH OF WHO I AM CAME FROM THERE. I SAW HOW SHE TRANSFORMED HAIR BY MIXING MAINSTREAM PRODUCTS WITH TEXTURED HAIRCARE.

It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.

I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred.